Ted Lasso star Tom Hendryk to attend second Riders business club

Leicester Riders are set to build on the success of their relaunched Business Club with the second of three events this season on November 20, hosted by EverythingBranded. 

The event, sponsored by 1284, will feature a Q&A with Ted Lasso star Tom Hendryk!

Hendryk, a Leicester native, plays goalkeeper Tom O’Brien in the hit Apple TV show. Guests will be invited to ask questions during a 30-minute talk with our special guest. 

The club would like to thank its partners at 5or6 for their key role in arranging the Q&A with Tom.

Sponsors are invited to bring a senior figure from other businesses as guests, to showcase what sponsorship with the Riders can do for local organisations. 

There has been increased interest this summer in Riders’ corporate packages. Player sponsorship has increased 50% year-on-year, the vast majority of last season’s corporate sponsors have renewed, and new businesses joining for first time include Better IT, Abel Alarm, 2XL Commercial Finance, and Griffin Fit.

Leicester Riders Chairman, Kevin Routledge, said: “We’ve been building our business offer over the summer following the arrival of Tracey Hallam as our commercial manager and our partnership with 1284.

“The support of our sponsors is crucial, not just for the Riders but also for our community foundation and the Arena itself.”

Loughborough-based 1284 provides award-winning B2B corporate communications to innovative public and private organisations in the East Midlands.

George Oliver, Managing Director of 1284, said: “We’ve been involved for a couple of years now and are really excited about getting more involved with the new-look Riders Business Club.”

For more information on partnering with the Riders, please contact [email protected], or read more about our sponsorship opportunities here!

EverythingBranded to “Takeover” London Lions fixture

EverythingBranded are hosting a takeover of the Morningside Arena on 10th November for the Riders fixture against the London Lions.

EverythingBranded will be hosting the fan zone in Mattioli Courts with activities, freebies and games running for two hours before the game.

Leicester Riders’ thriving relationship with merchandise partner EverythingBranded dates back to the beginning of the 2022/23 season.

The partnership has brought the Leicester Riders John Lewis pop-up store in the Highcross shopping centre, the reinvention of Riders’ between-quarter entertainment “chuck-a-duck”, and exclusive Leicester Riders merchandise. 

EverythingBranded’s takeover at Leicester Riders represents a new pinnacle for this partnership.

Lauren Lawless, Marketing Manager at EverythingBranded, commented:

“We are thrilled to be a sponsor of Leicester Riders for the second season. We are excited to be working with the team at the arena to launch our first proper takeover on 10th November. 

“As ever, the fans are our priority for this event, with freebies, giveaways, lots of fun interactive elements and, of course, basketball! It is bound to be a brilliant evening for the whole family as the Riders take on the Lions and a great way to celebrate our partnership with the team.”

Russell Levenston, Managing Director of Leicester Riders, added: 

“EverythingBranded is a great partner of the Riders, and we’ve enjoyed working with them over the past season. We’re working really closely with them to provide even better merchandise offers for our fans, and we are all incredibly excited about the takeover game against the London Lions. We appreciate their continued support of the club!”

Want to see the takeover in action?

Get tickets to the Riders’ fixture against the London Lions!

Leicester Riders renew partnership with Everything Branded

Leicester Riders are excited to renew our relationship with our merchandise partner, Everything Branded.

Everything Branded is the UK’s number one for promotional products, merchandise and gifts. Their staff and management team have over 12 years of experience and insight into the worldwide promotional products industry. 

Our partnership last season included sponsoring the Leicester Riders pop-up shop in John Lewis.

James Kyte, Commercial Director of Everything Branded, commented: “Here at Everything Branded, we’re delighted to have renewed our partnership with Leicester Riders for a second season. 

“As the UK’s leading supplier of branded products, it’s hugely important to us that we partner with organisations who share our passion for innovation and excellence, and it was clear after our inaugural season with Riders that we’ve sponsored a team who clearly embrace these values both on and off the court.

“The hospitality, game night experience and quality of matches have all been fantastic highlights for our team and customers, and we look forward to continuing to supply game night giveaways and an extended range of retail products throughout the 2023/24 season. 

“Also – be sure to keep an eye out for some exciting surprises during the mid-game entertainment!”

For more information on partnering with the Riders, please contact [email protected], or read more about our sponsorship opportunities here!