Riders partner with Everards

We are delighted to have Everards as the official beer of the Leicester Riders!

Founded in 1849 as an independent family business, Everards’ beers are available in more than 150 pubs across the East Midlands and are served at our home, the Morningside Arena Leicester. 

Erika Hardy, Operations Director at Everards, commented: “Everards of Leicestershire is proud to partner with the Leicester Riders. Connecting with the club has allowed us to deliver fun and enjoyable experiences and corporate hospitality to our business owners and partners.  

“Our iconic Tiger copper ale, which is available throughout the Morningside Arena, is much loved across Leicestershire and is the perfect beer to enjoy whilst cheering on your favourite team.”

For more information on partnering with the Riders, please contact [email protected], or read more about our sponsorship opportunities here!

Riders Business Club relaunched!

The Leicester Riders Business Club relaunches next month – with sponsors invited to take to the court.

The first event of the season takes place on September 13 – two days before the 2023-24 British Basketball League season starts for Riders at home to Cheshire Phoenix.

Sponsors are invited to bring a senior contact along as their business club guest to showcase what Riders sponsorship offers for local organisations.

Guests will join a basketball session led by coaching staff, enter into a prize draw, and network with other business leaders.

They will be welcomed by Leicester Riders chairman, Kevin Routledge, and get an update on the work of the Leicester Riders Foundation from General Manager Laura Shephard.

There has been increased interest this summer in Riders corporate packages. Player sponsorship has increased 50% year-on-year, the vast majority of last season’s corporate sponsors have renewed, and new businesses joining for first time include Better IT, Abel Alarm, 2XL Commercial Finance, and Griffin Fit.

Next month’s business club is the first of several the club is planning for the 2023-24 season. Each will have a different theme and focus, while providing a look behind the scenes at the Riders, Foundation, and Arena.

Kevin Routledge said: “We’ve been building our business offer over the summer following the arrival of Tracey Hallam as our commercial manager and our partnership with 1284.

“The support of our sponsors is crucial, not just for the Riders but also for our community foundation and the arena itself.”

Loughborough-based 1284 provides award-winning B2B corporate communications to innovative public and private organisations in the East Midlands.

George Oliver, Managing Director of 1284, said: “We’ve been involved for a couple of years now and are really excited about getting more involved with the new-look Riders Business Club.”

The second Riders Business Club meeting of the season will take place on November 20.

It has been arranged to coincide with the Morningside Arena hosting the World Snooker Tour, giving guests a behind-the-scenes look at the Arena’s staging of international tournaments.

For more information on partnering with the Riders, please contact [email protected], or read more about our sponsorship opportunities here!

Leicester Riders renew partnership with Everything Branded

Leicester Riders are excited to renew our relationship with our merchandise partner, Everything Branded.

Everything Branded is the UK’s number one for promotional products, merchandise and gifts. Their staff and management team have over 12 years of experience and insight into the worldwide promotional products industry. 

Our partnership last season included sponsoring the Leicester Riders pop-up shop in John Lewis.

James Kyte, Commercial Director of Everything Branded, commented: “Here at Everything Branded, we’re delighted to have renewed our partnership with Leicester Riders for a second season. 

“As the UK’s leading supplier of branded products, it’s hugely important to us that we partner with organisations who share our passion for innovation and excellence, and it was clear after our inaugural season with Riders that we’ve sponsored a team who clearly embrace these values both on and off the court.

“The hospitality, game night experience and quality of matches have all been fantastic highlights for our team and customers, and we look forward to continuing to supply game night giveaways and an extended range of retail products throughout the 2023/24 season. 

“Also – be sure to keep an eye out for some exciting surprises during the mid-game entertainment!”

For more information on partnering with the Riders, please contact [email protected], or read more about our sponsorship opportunities here!