Sponsorship – Riders Basketball

Riders Media - 27th September 2023

Griffin Fit sponsor Riders

Leicester Riders are thrilled to welcome Griffin Fit to the Riders family.

Griffin Fit’s team of dedicated coaches are committed to helping you achieve your fitness goals.

With a remarkable track record in guiding individuals towards building lean muscle and effectively shedding body fat, they provide comprehensive education on optimal techniques.

Their expertise lies in crafting personalised nutrition coaching and tailor-made personal training programmes, meticulously designed to cater to your unique requirements. By prioritising both attainability and long-term sustainability, their bespoke programmes ensure lasting results.

Griffin Fit are the official sponsor of Riders’ guard Jaren Holmes for the 2023/24 season.

Lizzie Griffin, owner of Griffin Fit, commented: “As a small business, every year we sponsor a local sports team because we love giving back to our Leicester community, and we are really pleased to be sponsoring Jaren Holmes this season.

“We’re looking forward to watching him go from strength to strength. Let’s go Riders!”

For more information on partnering with the Riders, please contact [email protected], or read more about our sponsorship opportunities here!

Season series: Leicester Riders vs Sheffield Sharks

Riders speak to BBC Radio Leicester ahead of the playoffs

2024 British Basketball League Playoffs Explained

Ticket information: 2024 Playoffs home opener

Riders Media - 2nd September 2023

Riders partner with Everards

We are delighted to have Everards as the official beer of the Leicester Riders!

Founded in 1849 as an independent family business, Everards’ beers are available in more than 150 pubs across the East Midlands and are served at our home, the Morningside Arena Leicester.

Erika Hardy, Operations Director at Everards, commented: “Everards of Leicestershire is proud to partner with the Leicester Riders. Connecting with the club has allowed us to deliver fun and enjoyable experiences and corporate hospitality to our business owners and partners.

“Our iconic Tiger copper ale, which is available throughout the Morningside Arena, is much loved across Leicestershire and is the perfect beer to enjoy whilst cheering on your favourite team.”

For more information on partnering with the Riders, please contact [email protected], or read more about our sponsorship opportunities here!

Season series: Leicester Riders vs Sheffield Sharks

Riders speak to BBC Radio Leicester ahead of the playoffs

2024 British Basketball League Playoffs Explained

Ticket information: 2024 Playoffs home opener

Riders Media - 31st August 2023

Riders Business Club relaunched!

The Leicester Riders Business Club relaunches next month – with sponsors invited to take to the court.

The first event of the season takes place on September 13 – two days before the 2023-24 British Basketball League season starts for Riders at home to Cheshire Phoenix.

Sponsors are invited to bring a senior contact along as their business club guest to showcase what Riders sponsorship offers for local organisations.

Guests will join a basketball session led by coaching staff, enter into a prize draw, and network with other business leaders.

They will be welcomed by Leicester Riders chairman, Kevin Routledge, and get an update on the work of the Leicester Riders Foundation from General Manager Laura Shephard.

There has been increased interest this summer in Riders corporate packages. Player sponsorship has increased 50% year-on-year, the vast majority of last season’s corporate sponsors have renewed, and new businesses joining for first time include Better IT, Abel Alarm, 2XL Commercial Finance, and Griffin Fit.

Next month’s business club is the first of several the club is planning for the 2023-24 season. Each will have a different theme and focus, while providing a look behind the scenes at the Riders, Foundation, and Arena.

Kevin Routledge said: “We’ve been building our business offer over the summer following the arrival of Tracey Hallam as our commercial manager and our partnership with 1284.

“The support of our sponsors is crucial, not just for the Riders but also for our community foundation and the arena itself.”

Loughborough-based 1284 provides award-winning B2B corporate communications to innovative public and private organisations in the East Midlands.

George Oliver, Managing Director of 1284, said: “We’ve been involved for a couple of years now and are really excited about getting more involved with the new-look Riders Business Club.”

The second Riders Business Club meeting of the season will take place on November 20.

It has been arranged to coincide with the Morningside Arena hosting the World Snooker Tour, giving guests a behind-the-scenes look at the Arena’s staging of international tournaments.

For more information on partnering with the Riders, please contact [email protected], or read more about our sponsorship opportunities here!

Season series: Leicester Riders vs Sheffield Sharks

Riders speak to BBC Radio Leicester ahead of the playoffs

2024 British Basketball League Playoffs Explained

Ticket information: 2024 Playoffs home opener

Riders Media - 17th August 2023

B&E Boys to sponsor the Riders for 2023/24 season

The Leicester Riders are delighted to continue their long-running relationship with B&E Boys.

B&E Boys and the club have partnered for successful projects in the past, most notably the construction of our home, the Morningside Arena Leicester, in 2016.

This season, Leicester Riders are happy to welcome B&E Boys as sponsors for 2023/24.

John Boys, director of B&E Boys, stated: “We built a strong working relationship with Leicester Riders since we started the building project at the Morningside Arena back in Spring 2015.

“We are extremely pleased to continue that relationship and have proudly become a team sponsor. B&E Boys wish the Leicester Riders every success this season.”

For more information on partnering with the Riders, please contact [email protected], or read more about our sponsorship opportunities here!

Season series: Leicester Riders vs Sheffield Sharks

Riders speak to BBC Radio Leicester ahead of the playoffs

2024 British Basketball League Playoffs Explained

Ticket information: 2024 Playoffs home opener