Riders partner with Vertu Motors

Leicester Riders are thrilled to announce a three-year partnership with Vertu Motors and their Leicester dealership – Vertu Toyota Leicester.

The leading car dealership, who also have dealerships in Loughborough, Nottingham, Derby, Mansfield and Grantham, are supplying the team a fleet of Toyota vehicles

Chris Taylor, Group Operations Director at Vertu Motors, said: “Leicester Riders have enjoyed huge success on the court over the years and most importantly they are revered for the work they do to support local communities. We hugely admire their dedication to developing young people of all ages, through working with schools in the area and player
pathways in Leicester and Loughborough. We are very proud to partner with the team.”

Robert Forrester, Chief Executive of Vertu Motors, added: “Following our Group’s successful partnerships with Newcastle Eagles and Glasgow Rocks, we are delighted to announce a further deal within the British Basketball League, with Leicester Riders. We are focused on continuing to drive brand awareness with key audiences; this partnership will serve to cement our name within the local community, and we can’t wait to get the season started.”

Russell Levenston, Managing Director at Leicester Riders, commented:

“It gives us great pleasure to welcome Vertu Motors as an Official Partner for the upcoming season. The Riders are committed to working with national brands that have a link to the local community and we are keen to help the region in becoming a more prosperous location for their business.

“We take pride in providing success both on and off the court, and we feel that this partnership, with Vertu Motors’ renowned quality service and customer care, will help us accomplish just that.”

Vertu Motors hold partnerships with a number of sports clubs across the country, including in football and cricket, with Burnley FC, Middlesbrough FC and Sunderland AFC, alongside Nottinghamshire County Cricket Club, Yorkshire County Cricket Club and Durham Cricket.