Leicester Riders announce the continuation of their partnership with Vertu Motors and their Leicester dealership – Vertu Toyota Leicester.
The leading automotive retailer’s three-year deal with Leicester Riders, which began last season, involves supplying a fleet of Toyota Hybrid vehicles from their Leicester dealership, branding on the team’s shorts and across the Morningside Arena, plus the provision of match day advertising opportunities.
As well as their local Vertu Toyota Leicester location, Vertu Motors has several additional dealerships in the surrounding area, including Vertu Toyota Loughborough as well as many more throughout the East Midlands area and UK.
Chris Taylor, Group Operations Director at Vertu Motors, said: “Not only are Leicester Riders the most historic professional basketball team in the UK, they are also one of the most successful. This comes from having a true commitment to providing a great environment for players and fans alike, and most importantly a commitment to community basketball and youth development in the surrounding area.
“The club is a credit to Leicester and Loughborough and has a dedicated fan base. This is something we hope to emulate locally with our recently acquired Toyota retailers in Leicester and Loughborough.
“We are very proud to continue our partnership with the Club and look forward to another exciting season ahead.”
Russell Levenston, Managing Director of Leicester Riders, added: “It gives us great pleasure to continue working with Vertu Motors as an Official Partner for the upcoming season. The Riders are committed to working with national brands that have a link to the local community.
“I look forward to growing our relationship on the foundations that we have built. Thank you to all the colleagues at Vertu Motors for all of their support.”