Super League Basketball, the new elite basketball competition in the UK, has announced the iconic American sports brand Reebok, as the official kit supplier and basketball sneaker of the league with a multi-year partnership.

A dominant force on the court, Reebok’s legacy is rooted in innovative designs and iconic
endorsements by some of the game’s greatest players. The brand has made strides in its re-entry to the sport and appointing basketball legends Shaquille O’Neal and Allen Iverson as President and Vice President of Basketball, respectively.

Partnering with the Super League Basketball reinforces Reebok’s rightful place in the sport.

“We are thrilled to partner with the newly established Super League Basketball,” said Todd Krinsky, CEO of Reebok. “This collaboration represents a perfect synergy between Reebok’s storied basketball heritage and the vibrant future of the elite league in the UK. We are excited to bring our innovative designs and high-performance gear to the court, and we can’t wait to see the players and fans embrace the new kits this season.”

Starting in September with the 2024/25 season, all the Super League Basketball teams will be equipped with elite Reebok-designed playing kits, training kits, travel attire and basketball sneakers. Fans will also have the opportunity to purchase replica kits for the 2024/25 season, with the unveiling of the new kits scheduled for early September.

Paul Blake, owner of Newcastle Eagles commented: “Speaking on behalf of all the basketball clubs competing in our newly launched Super League, I’m delighted that we’ve been able to secure this partnership with Reebok. It’s been a challenging few months for our sport, but to attract a brand of Reebok’s status, heritage and association as we launch our new league is fantastic.”

“It is perfect timing for this partnership as Reebok relaunches its performance basketball division and we embark on new future as Super League Basketball. Seeing stars like Shaq and Allen Iverson involved in a project that touches our League is incredibly exciting and with them on-board, we look forward to achieving great things both on and off the court.”

Nick Woodhouse, President and CBO, Authentic Brands Group, owner of the Reebok brand said: “We are delighted to witness Reebok’s renaissance in the basketball arena through this collaboration with the Super League Basketball. This partnership blends Reebok’s legacy with the energy of the league’s future, creating a fusion of style and performance that will echo through the courts.”

John Carden, CEO of Sports Hub Group, UK distributor for Reebok said: “Being able to bring two amazing brands together in Reebok and the League is a real personal achievement, and I can’t wait to see this pairing brought to life when the kit is launched next month.”