Leicester Riders are excited to present their rebrand ahead of the 2023/24 season, ushering in a new era of Riders basketball. 

The Riders are proud to have innovatively evolved throughout their 56-year history as Britain’s oldest professional basketball club. This rebrand allows the club to continue modernising, 10 years on from the launch of its previous logo.

This marks a fresh start for the club, with a revitalised roster of young talent ready to take the reins and add to the Riders’ rich history. 

The updated brand incorporates every facet of the club, from its community work with the Leicester Riders Foundation, its player pathways and development through Charnwood College and Loughborough University, to the first teams in the BBL and WBBL.

The club would like to thank its partners at 5or6 for their support during the rebrand.

Leicester Riders managing director Russell Levenston commented: “It’s been 10 years since the previous logo was created, as we thought it was the fitting moment for us to re-evaluate the Riders brand.

“Looking at how branding has changed over the past decade, we thought it was the right time to refresh ours.

“Thank you for all the work 5or6 has put into supporting the club, both with the rebranding and their continued support through the years. We have worked closely with the team there since they designed the last logo in 2013.

“What is especially pleasing is the new brand’s versatility, and how it can incorporate everything we are about, from our pathways and community work through to the pros.

“These are exciting times for the club, and we look forward to seeing how the brand grows over the coming years. We hope everyone loves it as much as we do!”