Britain’s oldest professional basketball club has unveiled its sponsor packages for the 2024/25 season.
The online Leicester Riders brochure details a host of opportunities for partners to boost their brand, engage with a passionate local fanbase, and become part of the club’s winning tradition.
The brochure also details opportunities to support the Riders’ Women’s Basketball League side, as well as the Leicester Riders Foundation.
Chair Kevin Routledge said: “For more than 50 years we have been building more than just a sports club – we are building a community.
“When you partner with us you align your brand with what’s happening on the court, but also the thousands who attend our other events at the Mattioli Arena – as well as those who benefit from the Riders Foundation.
“You’ll gain visibility, reach a young and diverse audience and become part of an impactful narrative.”
Among the packages for prospective partners are:
- Player and kit sponsorship
- Mezzanine hire for parties and work events with 50+ guests
- Courtside and big screen advertising
- Reaching Riders’ 50,000+ social media followers
- Supporting community work of the Leicester Riders Foundation
- VIP game day hospitality in the 1967 Club.
Tracey Hallam, Leicester Riders commercial manager, said: “Many of our sponsorship packages sold out this season, and early feedback we’ve had suggests we can expect them to be popular again for the 2024/25 season.
“We have a growing sponsorship and hospitality offer that is flexible and designed to suit the needs of partners of all sizes and budgets.
“Our sponsors are crucial to the club, the foundation and our community so we’re thrilled that we’ve had so much support and look forward to what next season brings.” You can view the brochure here.
Contact Tracey Hallam to discuss your individual sponsorship needs at [email protected].
Why sponsor the Leicester Riders?
Brand visibility
The club offers a uniquely affordable way to associate your brand with a championship calibre organisation and elite athletes, with packages starting at £800.
Riders sponsorship is tailored to suit businesses of all sizes, ensuring a strong return on investment.
The Riders are one of the country’s most successful sporting organisations, having won 17 trophies in the last decade.
Through sponsorship with the club, you can showcase your brand live to thousands of viewers on Sky Sports, Twitch, YouTube, and spectators at the Mattioli Arena on Leicester Riders game day.
Put your brand on centre stage with sponsorships on player jerseys, courtside displays, and throughout Mattioli Arena- Leicester’s largest indoor arena.
Digitally, you can tap into the Riders’ social media following to expand your brand reach. Leicester Riders sponsorship offers the opportunity to put your brand out there to 50,000 total followers over all social platforms.
Brand association
For over 50 years, the club has been building beyond the court. Their dedication to the local community is ingrained into the culture of the club; the Riders ensure their impact is felt throughout Leicestershire.
Sponsorship with the Riders is an opportunity, therefore, to strengthen your ties to the Leicester community and demonstrate your commitment to local initiatives.
Through their work with the Leicester Riders Foundation, Riders players embody the club’s community values through work with local charities and visiting Leicestershire schools and establishing themselves as positive role models.
The Riders’ player sponsorship package aligns your business with a professional athlete and invests in Leicestershire’s youth by promoting positive role models to thousands of schoolchildren.
Hospitality offers
The Riders corporate brochure outlines their exclusive 1967 Club and Mezzanine Hospitality packages for a VIP game day experience.
You can entertain clients and reward employees by watching top-tier professional basketball in style.
1967 Club hospitality offers courtside/baseline seating, a two course meal served before the game and much more for a VIP experience, all for just £80 per person + VAT.
Alternatively, you can watch the action from a unique vantage point on the Arena’s Mezzanine. This experience provides a panoramic view of the game, catering, and private bar facilities as well as opportunities to meet the Riders team.
The Mezzanine Hospitality includes the private use of one of our two mezzanine areas, with a pre-game hot buffet, tickets to watch the game from the mezzanine or in seats, a private cash bar and toilet facilities and more, for £500 + VAT for up to 50 people.